International Watch Fair China Domestic Brands Accounted for 80%

Watches Review Center Report: The three-day 2006 China International Watch Fair ended in Shanghai yesterday, which is the first China International Watch Fair moved to Shanghai. According to the China Watch Association revealed that the total of Citizen, Seiko, Seagull, North Star, more than 100 participating brands, including domestic brands accounted for more than 80%.

China Watch Association field staff, said the 15th before the trade show held in Beijing, this move is mainly Chinese and Shanghai in Shanghai and the surrounding areas of strong spending power. She said that a great three-day event traffic, especially the first day, many people rushed over to Jiangsu and Zhejiang provinces. "I feel this exhibition held in Shanghai, particularly large number of visitors, many of them are people who watch the industry."

However, many exhibitors are reflected in the show although the do have fun, but the transaction has not increased significantly. Seagull watch Guo said the China International Watch Fair every year they will participate, the feeling of wholesalers to the smaller, individual lot. "This year are more knowledgeable people, to our very understanding of the function of the watch, but the people of Shanghai consumers are rational, so not much turnover." He explained that the exhibition watch from a thousand dollars to several million in all, Seagull brand of belonging to high-end products.

The exhibition also attracted a lot of Hong Kong brands, a number of sales outlets in Shanghai and Hong Kong do not have the brand with the opportunity to find agents. Organizers said that on the turnover and traffic of the specific data no final statistics, but according to the present situation, this session is a very successful event next year, the 17th China International Watch Fair will be held in Shanghai.

Article Source: http://www.watchreviewcenter.com
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Blancpain 2011 Manufacture du Brassu Half-time Zone Watch

Latest Watches News Report: In 2011, Blancpain Villeret 2010 watch again launched a new series watch - Manufacture du Brassu, an extension of the development of the brand Villert Demi-fuseau Horaire (half-time zone) watch, in the formation of a half-hour Adjuswatch small seconds as the unit area. Facilitate foreign travelers are in a few half-hour time difference in countries such as India, but also can accurately set the time.

Blancpain first dual time zone watch is very easy to use. Slide the crown lightly several times on the dial can adjust the display of all functions: such as calendar, time zone, the benchmark time. Button at the top of the crown can facilitate rapid calibration, and features half-hour time zone change. While the small second time zone and you can easily reference time is changed automatically.

5254DF watch self-winding movement equipped with a total of 321 components to provide power 72 hours of storage. 12-bit reference time display, watch the Central time zone half an hour and small seconds timer; 9-bit display box day and night: 6 pm located at the second time zone display and calendar display; calendar adjustment D word mark and time zone adjustment F 4-bit words forming the display. Movement since 2006, manufacturing only, until today, it has become Blancpain watch movement and development of breakthrough innovative ideas.

Blancpain Villeret Demi-Fuseau Horaire watch a special 40 mm case, the use of red and gold to build, the sapphire surface and the watch show remarkable back delicate pendulum movement and production. Elegant white dial mechanical sculpture was shaped red gold hour markers greatly enhanced, which together with leather strap connection. Constitute such an extraordinary masterpiece.

Article Source: http://www.replicasinfo.com

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How to Select Your first Million Watch

Watches Review Center Report: "For 7 years, and claims to a small luxury, the did not hesitate to buy a piece of good watch directly encourage myself." David is an advertising company in Changchun, director of marketing, he said the idea of moving to buy a watch, is that men should have A heart truly like and decent things. Reporter found that in many workplace elite end of life watchs are placed first, "high expectations", in the end the conditions to have yourself put it down letting someone else will brighten it? David's experience to see whether the order form to you inspiration.

Compared to mobile phones, computers, high-end luxury watches be purchased inputs. David preparing for this for 2 to 3 million budget, leaving room for different properties. "The investigation is understood that the watch is definitely functional products, and with the function of the increase, the price is rising in tandem. And more similar brand, function, materials, styles have their own characteristics, there is no professional advice, I really do not know how to choose. "

David watches on the first high-end expectations are numerous, but not luxury. He does not requires complicated functions, "As a beginner, complex functions of the watch is basically no access to daily, with basic functions on the line, I want to extract and consumption." Second, he asked the watch wild, but also want to watch sale service quality, "as always to travel around the country, hoping in the field can also enjoy the service, so it would be more at ease maintenance."

"Suggestions from all sides, was largely accepted by the majority of the brands of the brand is more practical than the low-key, and since as a luxury investment, I do not want to first watch too low-key, everyday brand to reach the best." David hopes he The first watch to have a public nature, and brand reputation good enough. "I like the mechanical watch strap steel, more durable. But the best to replace the strap, and occasionally put on leather strap can be used as two watchs. With a calendar and dual time zone feature is more appropriate, and more waterproof for my kind of sloppy people. in conjunction with their expectations and budget values, I mainly in the Longines, Movado, radar, Mido, Cartier, and several other classic brands to choose between. "

To facilitate the selection, David made a meticulous preparation, and will meet several conditions made a watch form. "I function, brand, price formation, and several other key elements of the form, this comparison at a glance, easy to pick." Journalists also made the form shown by David, with David if the reader can refer to the same needs.

        Tag Heuer Carrera Chronograph 1887
　　Cartier blue balloon watches 
　　Longines watches moonphase Master Series
　　Rado Centrix series diamond watch - silver
　　Mido Beilunsaili series chronograph watch moon phase
         Movado SE Sport Edition
         Omega Constellation Series

Article Source: http://www.watchreviewcenter.com
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Case Analysis: Road of Tissot’s Low-cost Marketing

Watches Review Center Report: A confused pig farmers: Feed expensive, hard to sell fattened pigs, but one afterwards, so that revenues do not feed the money arrived.

Currently, there are many domestic "class pig enterprises": the big price hit prime-time TV ads, one end of the year afterwards, that the high cost of marketing campaign, even the costs are retrieved.

For both want to quickly build a strong brand, wants to lower marketing costs relative to the enterprise, how to do?

As many Chinese companies are caught in the "high TV ads bring high sales; TV advertising less, sales drop sharply; TV ads to stop, slow-moving products," the cycle, the Swiss Tissot Swatch Group brand watches were marketing innovation, out of a low-cost way of marketing.

In 2006, Tissot sales in China expected to exceed 200,000, became the largest-selling mid-range in the Swiss watch brand. Tissot sales in China more than Switzerland and Italy to become the world's largest market Tissot.

Tissot, according to data from 2004, Tissot sold in China, about 10 million watches in 2005, grew to about 150,000. Behind the rapid growth of the market is Tissot annual marketing campaign costs are less than 2% of sales. In 2006, Tissot retail sales to exceed 5 billion yuan, its marketing publicity costs but not to 1000 million yuan. China in the marketing costs Tissot limited circumstances, the implementation of "consumer marketing", that is not the pursuit of high visibility, but the pursuit of loyalty, so that each consumer with a Tissot Tissot ambassador and communicator reputation , the experience is worth study and learn from Chinese companies.

As the world's largest watch group - Swatch Group of Switzerland, a total of 18 brands, Tissot brand in its huge family, are mid-range products. Swatch Group is the top Breguet (Breguet); high-end brand Omega, Longines, Rado, etc., Tissot has been insisting on the mission of a century is "let the public in a more high quality low price buy hand "watch. (Offer to a wide public a range of high quality timepieces at an affordable price.) In Switzerland, Tissot is the VW brand, is famous. In 1992, Tissot came to China found that Chinese consumers want the lowest price, buy a real Swiss watches, Swiss quality want to have a Swiss brand of watches.

So Tissot According to the Chinese consumer psychology, brand positioning in the effort to Tissot: Tissot watches to buy not expensive, but there are identity and status, in short, is the "civilian luxury." Tissot watch the current market retail prices between 2000-6000 yuan. Through the "Swiss made" the origin of the concept of marketing, and continue to strengthen the centuries-old culture Tissot accumulation, Tissot has successfully established itself as a slightly higher than in Japan and Hong Kong Watch a file, while the price is very good high-end brands.

In China, the common case is: many companies have neither high-tech products, the quality is very rough, but they are very good at marketing hype. After a series of ads in the impact of the market after the bombing and low-cost, short-term to generate a lot of sales. But soon found that the quality function of consumers is not as vaunted as good, so quickly cast aside by the market.

Tissot opposite. Swiss watch industry of world-class reputation in large part from its swatch quality and reliable performance. Adhere to the low-cost R & D and marketing, always stick to the Swiss Swatch Group, one of the key rules for success. As a member of the Swatch Group, the "quality first, marketing second" is Tissot's creed.

In 2000, Tissot Cantonese Yao Zhongwei China as vice president, marketing. Yao Zhongwei found that while buyers Tissot Tissot's brand loyalty and quality awareness are high, but Tissot's reputation is not high, then only 5% to 7% or so.

Increase awareness, and thus increase sales, become the primary task of Yao Zhongwei. At that time, in addition to Omega, Longines watches and a few high-end luxury brands, is still not used in the mid-range brand image of the spokesperson of the precedent. In fact, back in 1998, Tissot has employed the image of Owen as the spokesman for the world. But Owen has not speak a large scale in China and global marketing.

Yao Zhongwei found that the high profile of Owen in China, young people loved. As a result, China boldly Tissot, Tissot brands in promoting, highlighting Owen. However, this idea was firmly opposed to the Swiss headquarters. Switzerland headquarters that Tissot is to have 150 hundred year history of the brand is already very famous, and how players can not really super Owen and Tissot together? Tissot China in posters advertising design, the intention to Owen on the most prominent position, and worn on the hands Tissot Owen only at the bottom of a discreet location. Headquarters can not accept this even more, so the image on the prohibition of Owen Tissot advertising light boxes.

Tissot China faced a lot of pressure, but Yao Zhongwei still argue that in China, people who know Owen, Tissot's much more than that. After a long period of communication and persuasion, Tissot China headquarters in Switzerland agreed to a bold approach. Tissot China, so more than a dozen cities in China, using Irving speak at events. During the World Cup in 2006, Tissot is not a World Cup sponsor, but the use of Owen and the World Cup itself linked limited edition of 1500 signed Tissot Owen, while trying to get the media to publicize Owen from a different angle to increase the visibility of Owen in China.

In addition to areas outside of China, the world is not so prominent in other countries put together Owen and Tissot. A massive scale in China, the spokesman Owen a result, in 2001 compared with 2000 sales of Tissot increasedby 60%, known also been greatly improved. In 2006, the popularity of 25%, 30% city.

In 2005, Tissot has engaged Barbie Hsu (Big S) spokesperson for the Greater China region, hoping to impress more women as consumers. After Tissot, nearly all of the mid-watch followed suit, also used celebrity endorsement.

In the absence of a lot of money to drop TV commercial, Tissot in the Chinese market is not high profile cases, the strategy is to build brand Tissot: Tissot appear in every place, must pass a very good image, good job everyone the management of consumer touch points.

Prior to 2000, Tissot terminal sales in the Chinese market are mostly very simple counter, the image of a serious shortage of expression. End consumers in the channel did not feel well Tissot's world-class brand strength.

2000, the image of the channel, Tissot first in the watch industry made a very bold improvement. It is in the mid-watch, do the image of the first counter. By 2003, Tissot Yao Zhongwei, vice president of China proposed to establish in the Chinese market, specifically the image of the Office of Tissot. At that time, the image of the special needs of the Office of the cost per square meter, about 1 million, the cost is too high, and in addition to high-end luxury brand Omega with the image of post-room, mid-range watch brands no one dared to do so. For this reason, Tissot's bold marketing ideas in China, at the beginning and has not been recognized by the Swiss headquarters.

At this point, as Tissot China's Yao Zhongwei, head of marketing, began to play a pragmatic and flexible in Guangdong businessmen advantage, through constant communication with headquarters phone, come to dinner in communication with the headquarters, the use of meeting clients and so on, are also to the headquarters of the people deeply feel the need to set up a room. Through a variety of ways, Tissot China finally his own program, "Marketing to the headquarters," the pilot allowed in the main cities.

In 2001, Tissot first in Shanghai set up a special Office of the image 3, the results brought a doubling of sales growth. With the sales figures to support, Tissot Swiss headquarters was completely dispel the doubts. First half of 2006, Tissot major cities in China of 150 images designed rooms.

Office of the image of the practice of post-Tissot, coincident with high-end clothing brand approach has been applied successfully in the apparel industry. The innovation is that it not only as a marketing platform to the terminal, while the direct communication between the terminal building has become the consumer's "high-end branding platform."

After following the image of the special room, since 2005, Tissot and bold Wangfujing in Beijing, Guangzhou, Tianhe District, Wuhan Jianghan Road Pedestrian Street, Causeway Bay, Hong Kong and established a four flagship store, flagship stores of the cost of each are more than 500,000 yuan . Customers can see in the shop with the world, the latest and most complete Tissot products. Prior to this, the domestic watch industry, the price of the watch has never dared to spend huge sums of money building stores.

At present, Tissot in Beijing, Shanghai, Guangzhou, Shenzhen has 4 offices, it has 110 cities in the country, the establishment of more than 500 sales outlets. According to Yao Zhongwei, vice president of strategic vision, Tissot will advance the next few years two strategic initiatives: one on the existing channel network, to continue into the second and third tier urban markets; second largest city in the line, continue to channel innovation and enhance brand image , in the five-star hotels, high-end places, and special places like Sanya Diving Diving established image counter and so on, continue to promote the Tissot "civilian luxury" image.

Have lower prices as a symbol of Swiss watches consumer psychological needs, which is the demand of Chinese consumers. Tissot well around this requirement, do not want to pay big bucks to play in the case of television advertising, resorted to the 3 attracted to create "civilian luxury" image:

Cabinet Office from image to image, from the flagship store to set up five-star hotel in the establishment of the next image display, Tissot's strategy is, and always work hard in the end, so that consumers into the store, that can feel Tissot " civilian luxury "image. Tissot from the first half of 2006 compared to 2005 sales growth of 50% of the performance of another view, Tissot's brand strategy is still evident result.

At present, many companies spend big bucks on TV ads, but often overlooked in the consumer impulsive buying efforts channel terminal, the terminal does not do a good job "brand touch points" building. Tissot opposite to "R & D technology roadmap + + channels of the image of celebrity endorsements," combination of contact points in the channel up and down foot work, low-cost marketing made wonders.

"A fresh recruit, eat days." Last 5 years, Tissot, Swatch Group brand and Switzerland backed the concept of manufacturing, coupled with "marketing channel image display and celebrity endorsements," Zheliang Zhao, has achieved very good results. However, when the watch industry have rallied together and follow suit, while in strengthening homogenization, Tissot continue to rely on to build flagship stores in the channels, create "civilian luxury" image of the practice can continue ahead of the competition and get consumers of all ages, but also through time and the market test.

In 2005, Tissot Swiss headquarters discontinued three product lines, prepared with three new series to replace the old. But the new series out of later than anticipated, so there is a gap between, and just these three series is the best selling series. As a result of sales in China in 2005 Tissot, a lot of pressure on.

Obviously, the taste of Chinese consumers and European consumers is different, and changing rapidly. Swiss watch manufacturers used to do technical unknown culture, and Chinese consumers are accustomed to go along with market speculation business culture, there are also significant differences. Tissot how the Chinese market, China is different from the pressure of market competition in Europe, and is different from the European market, consumer demand, timely delivery to the Swiss headquarters, the headquarters of China to give greater policy support to China for Tissot whether the 2010 annual sales of 30 million, and entered the top three objectives of the watch industry sales amount, apparently of decisive significance!

Article Source: http://www.watchreviewcenter.com

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World's Top Ten Famous Brand Watches

Watches Review Center Report: World Top Ten Lists

Patek Philippe sign of nobility

Vacheron Constantin noble art

Audemars Piguet adhere to centuries-old tradition

Breguet father of modern watchmaking

IWC Exceptional quality machinery manufacturing

Piaget treasure Extreme

Cartier high society pets

Jaeger-leCoultre create a "Guinness Book of Records"

Rolex watch in the dominant

Girard Perregaux exudes

The traditional view, the main function of the watch is only one "time." In foreign countries, and Beijing, Shanghai, Guangzhou and other economically developed areas, watch the timing function has already been weakened, it is as a work of art, as a person's identity, status, a symbol of quality.

Shanghai is now married to one important thing is to buy a pair of expensive brand-name couples watch. And at the negotiating watch, the two sides shook hands, wearing "Longines" who would be considered more than wearing "Tissot" people with taste. This international trend has been gradually penetrate into the high-income groups.

In Hong Kong the Top "World Top Ten Lists" list, "Cartier" at No. 7, "Rolex" at No. 9. "Omega" in the "Top Ten Lists" outside the Top "Ten good watch" ranking, ranked No. 4.

Descending order are: Cartier - Rolex - City rudder - Omega – Rado- Longines - Tissot.

Cartier: high society pets

Cartier family in the mid-19th century is famous for the manufacture of gold and silver jewelry famous French jeweler. Lu Yika Asia was the popular royal dignitary appreciated the gold craftsmen. In 1904, he was an old friend Santos (SANTOS) to manufacture the gold watch a hit. Since then, Cartier watches, high society has been a pet, long lasting.

watch exception of Cartier in Paris by the manufacturing plant that, there are a considerable number of the "Audemars Piguet," "family plot", "Patek Philippe", "Vacheron Constantin", "European Watch Company" well-known companies such as signing special. Its function, shape, technology can be said to draw upon each other long, a blend of the essence.

Omega: the watch on the moon

Omega The watch industry and advertising industry have known the name, derived from the Greek alphabet (omega), began in 1848, by the taste people love. Omega in sailing, track and field, swimming and other world class events as the standard time, won the Olympic timer of 31 times. Omega is the first and the only one to be worn on the moon watch. Omega particular emphasis on celebrities as image ambassadors, the Swiss number one tennis player Cindy, sailboat racing, Sir Peter Blake, golfer Ernie Els, Pierce Brosnan, Cindy Crawford, Simon Yam, Chi Chi, so all the top people are its spokesperson.

1. Cartier tank

1919, Cartier winning from the war, the British track on a tank weapon inspired to launch a series of tanks, it was Europe's most beloved celebrities.

2. Rolex Oyster

In 1927, Rolex to find an excellent way -------- waterproof and dustproof form the screw. With which form from riding Rolex "watches the throne of the world"

3. Ingersoll Mickey

1933 Chicago World's Fair, almost a million people wearing this watch, in the era of the Great Depression, which is the millions of kids dream of treasures.

4. Universal Geneve Trv-canpax

In 1944, the complex function of the universe introduced watches can display the moon phase, day, date and to record accurate to 1 / 5 seconds.

5. Movado Museum

In 1959, the New York Museum of Modern Art Design Helsinki as a permanent collection of Witte, Huiyanshizhu Movado watch factory, the factory of production and become signs.

6. Zenith Elprimero

In 1969, when Seiko introduced the first generation of electronic quartz watches, the occasion of the development of frequency poetry Zinni 36,000 times / hour movement has become the industry's founding focus of attention, it still highly regarded.

7. Harnilton

1970, Hamilton introduced a hand on the touch will be able to jump out of hours, minutes and seconds the red LED LCD digital electronic watches, gold price as high as 2,100 dollars shell. But less than a decade, this watch will be moved toward the decline.

8. Swatch

In 1983, a price of only $ 25 of the Swiss watch market, it suddenly bright plastic case strap watch has won the heart of fans, marking the rejuvenation of the old Swiss watch industry.

9. Citizen Eco-Drive

1995 Citizen introduced the optical watch, as long as exposure to light would be able to run standard

10. Seiko kinetie

In 2000, the Watch Fair in Basel, Switzerland, the Seiko Capitel himself: "Maybe in the future operation of all the watches to be so." Just shake the watch, the watch of power will be endless. This set of robots with the convenience and accuracy of electronic quartz watches in one, really bright future.

Article Source: http://www.watchreviewcenter.com

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Word's Top Ten Lists Watches

New Watch Models Report: Speaking of lists, the status of the various types of luxury, there is a saying, "the poor play cars, play the rich list." The meaning conveyed by a watch, it was said to be "a continuation of life message." One watches the ad when he said: "You can never really have an XX watch, you do, just good care of this watch for the next generation."

watch whether people have a good heart which features? Professionals say, movement, materials, technology, brand, style, etc. are all important factors. A few years ago, led by the Hong Kong watch industry, China, Hong Kong and Taiwan named its watch industry experts voted the "World Top Ten Lists." Professionals say that the past few years, they are still recognized by the industry.

First, Patek Philippe

Founded in 1839, Patek Philippe is the only one of Switzerland existing independently operated entirely by the family of watchmakers. Patek Philippe has always attached importance watch shape design and production processes, watch factory in Geneva to complete all processes, is the world's only one of many brands in the watch all the movements of the "Geneva quality mark" (Geneva Seal) brand. Patek Philippe has yet to form into Beijing.

Second, Vacheron Constantin

Founded in 1775 Vacheron Constantin has been 250 years of history, is the world's oldest and one of the list of longest duration. Founder to. Mark. Vacheron (Jean-Marc Vacheron) who was a profound writer. Vacheron Constantin known as the nobility of art, the Swiss watch industry has been a key role to play. Currently under Swiss Richemont.

Third, Audemars Piguet

In 1875, Jules-Louis Audemars and friend Edward - Augustine Stephen. Pijie Te (Edward-Auguste Piguet) with the creation of Audemars Piguet. In 1972, Audemars Piguet launched a full high-end sports watch stainless steel material series Royal Oak, a Watch classic. Audemars Piguet watch company has a school in Switzerland, each apprentice must complete a 4 years school watch program in order to obtain qualified watchmaker. Also, after 1 to 2 years of training, in order to manufacture ultra-thin movement, and movement prior to start manufacture of complex, need 10 years training.

Fourth, Breguet

1775, A. Louis Breguet founded the Breguet brand. Watch the universally acknowledged classic, the first person to develop this brand in Paris, then to Switzerland. Breguet watches favored by the royal family, the French King Louis XVI and Queen Mary are proponents of Breguet. Balzac, Pushkin, Alexandre Dumas, Victor Hugo and other writer's works have also mentioned Breguet watch. Queen Victoria and British Prime Minister Winston Churchill and other celebrities are Breguet customers. Today, under the Swatch Group Breguet.

Fivth, IWC

IWC was founded in 1868, the IWC a "mechanical experts" said, each IWC watch 28 times to go through independent testing. Founder of the American Florentine A Jones. Early 20th century, IWC in Germany, Austria and other places significant increase in sales. Today, IWC in more than 700 sales points worldwide, the products are mainly exported to the Far East, Switzerland and Germany. Currently under Swiss Richemont.

Sixth, Piaget

Piaget,1874, Georges Edouard Piaget in order to make the movement started. In 1940, Piaget's grandson for the development of Piaget to develop the international market. 1956, Piaget introduced the ultra-thin movement. Since the 60s of last century, the count while the research and production of complex movements, the top side of the development of jewelry design. From design, production of wax models to inlaid stones, Piaget always adhering to the purpose of excellence. The cuff watches and Coin Watch design superior, is Piaget's treasures. Currently under Swiss Richemont.

Seventh, Cartier

Cartier has 150 years of history, the French jewelry famous gold and silver jewelry manufacturing. In 1888, Cartier try gold bracelet set with diamonds, machinery installed on the women's watch. In 1938, Cartier created the world's smallest watch, and give it to Princess Elizabeth of Britain. Cartier watches has been a high society pets, long lasting. Currently under Swiss Richemont.

Eighth, Jaeger LeCoultre

Antoine LeCoultre 1833 workshop was established in Switzerland. In 1844, he invented the measurement accuracy of 1 / 1000 mm micron meter, so watch parts machining accuracy greatly improved. Jaeger-LeCoultre in 1907 launched the world's thinnest mechanical movement, in 1929 launched the world's smallest mechanical movement. 1931 Jaeger LeCoultre designed for polo players watch the launch of high-end watch is a rare classic. Currently under Swiss Richemont.

Ninth, Rolex

Rolex founder Hans. Wilsdorf, 1908 he registered as a trademark Rolex Switzerland. 20th century, 20's, Rolex developed a waterproof watch. In 1953, Rolex introduced a specially designed for divers dive watchs. Rolex watch design in a solemn, practical, not flashy style was, by large numbers of people loved.

Tenth, Girard Perregaux

Girard-Perregaux, the founder of the watch Perregaux J. F. Bautte 1791, we produced the first piece of his watch. 1854, Girard Perregaux the name was born. To the early 20th century, expanding the visibility of Girard Perregaux. In 1930, when sales for the first time more than pocket watch sales, the Chicago Park 50 years ago to watch the development of the strategy set proved to be correct. In 1998, the Chicago Park to establish branches in Japan and has a watch named Japan's "best watch." In 2000, Girard Perregaux established branches in the United States.

Article Source: http://www.mannernews.com

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A Talk about Watch

New Luxury Watches Report: Interviewed a small circle of Shanghai famous "watch crazy" --- he familiar with the various types of the world watches, watches has also written several books on appreciation. So the first moment he saw his, I deliberately pay attention to what he had to wear a watch, "This is Athens GMT watch, for the time zone adjustment. I'll go to Japan, so for wearing this, usually, I wear TAG Heuer is another piece. "see my mind, Mr. Fang introduced me to this watch, but also pay attention to a bit of my wrist, but he did not see the watch in that position.

Yes, I am a "blind watch" --- After graduation I was almost never worn watches, first, because no interest is because of two mobile phones. Having said that, although I did not watch the slightest feeling, but I do also those interested in "play watch" were very curious: what "flavor", so that they are so obsessed with this record time machine?

Obsessed with machinery: like the reason for the watch

Sunday News Morning (hereinafter referred to as "Sunday"): how do you like the watch?

Fang (hereinafter referred to as "Fang"): like the watch and the collection watch is different from the situation. Watch interest on the small matter of course, remember that time, little bell home demolition had not been my collection. As for my own collection watch, the age has been 30 years of age.

Sunday: Your favorite watch will usually wear?

Side: most proud of the collection usually will not necessarily wear. Like my favorite is the pocket watch collection, but usually not convenient to come up to use. The watch while he is often wearing the most practical needs of their own watch. For example, I usually wear the TAG Heuer SEL watch, has spent more than a decade, since it has timing functions, like me who like cars, sometimes you can treat it as a stopwatch. I used this almost never off the watch, even when they wore bathing.

Sunday: I heard that people like to watch, often also on other mechanical interested ... ...

Fang: so, for example --- in the car who looks like machinery, cars and watches, in fact, many close to the place, for example, are very emphasized that power, even a lot of watch design, which itself is designed from the car the inspiration.

Sunday: I guess, such people generally prefer things exactly tight, strong sense of time.

Fang: often it is.

Sunday: male?

Fang: Absolutely.

In Shanghai, five people playing watch

Sunday: Hong Kong watch collectors club in Shanghai, "play list" of people have their own little groups?

Fang: Shanghai No, but "play watch" a lot of people, but everyone's situation is different, the reasons for collection of watches and clocks, not much different.

Sunday: Please make some comments.

Fang: In my opinion, so like the watch about five people.

The first category is more old-fashioned. They have long engaged in this business, such as a watch shop, probably the age of 50 years of age, is characterized by hand tend to have somewhat skills.

The second category is now doing business watch, their age is not too large, open my own business, for commercial things really understand, vision is very wide.

The third category is more like the watch itself. They are often very interested in the mechanical things, such as cars. There are even some people like to "play" some strange things, one of my friends like to collect sound, I prefer to ship the clock.

The fourth category is the senior white-collar workers with a certain income for them to buy watches as a status, but also as an investment in yourself.

The fifth type is a group of younger white-collar workers. Their tastes and preferences by the Hong Kong and Taiwan, and Japan greatly.

Sunday: You should be a third one right.

Fang: Yes. These people as we generally have their own unique preferences, many people will craft their own hands --- Although our general, but the watch itself is very understanding, so often have their own special "technology." The first group, although the craft that the old man is good, but they are generally on their own repair watch fathom experience, the purpose is to list only "go up", as to whether it had the makings of not being considered.

Commercial Times, the watch has not previously fun

Sunday: It's time more and more tools, usually have a cell phone, work a computer ... ...

Fang: New timing tool does make the watch timer function greatly weakened, but the most affected, or mid-watch in the market as high-end luxury market fundamentals still remain the same watch. In fact the final analysis, using watch or using a mobile phone at the time, just a matter of habit.

Of course, some would say different, watches are often not able to see at a glance the exact time (electronic display of mobile phones and computers can do), but it has a sense of space, when you can see when the pointer slowly toward the origin, have a real grasp of sense of time --- for example, when you go to an appointment to see phone, but to know a specific moment, but watch and you will get from the space of a "how long before the appointed time from "the distance.

Sunday: Although I am not interested in the watch, but also can feel the clock is now growing a commercial.

Fang: Yes. With the entry of big capital watch industry, playing watch is already not as fun, and too many of them commercial factors are penetration. Like I got married when he asked a friend to Paris and bought a gold watch in Athens, red enamel surface, produced a total of only 50 pairs, the price of gold is nothing but a general list prices. And now the limited edition watches, prices tend to exceed more than 15% of regular price!

Today's watch industry pay more attention to the commercial interests of the watch, for example, make a new product, they often go to calculate how much benefit --- a typical example is a former President output watch, and then to determine the quality of prices; now it is reversed, first decide how much to produce a price list, and then go design and production.

Article Source: http://www.newsheart.com

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Watch Brand In China - Shanghai Watch

Watches Review Center Report: The late 50s of last century, the "Shanghai" brand watches, mechanical watches made for the representative boarded the stage of history. "Shanghai" brand is a long time to represent the best eyes of the Chinese-made watch. September 2, 2005 18:00 pm, the theme of "coming from the time - the 50th anniversary of Shanghai Brand watches," the retrospective exhibition opened at the Shanghai Urban Planning Museum, to bring people back to that period to wear Shanghai Brand watches, riding permanent bicycle, listening to the radio proud day red card.

September 1955, China first hand of fine mechanical watches Ma was born in Shanghai, with Shanghai as the representative of the national brand watches, the watch industry from the stage of history. Follow the "innovation, refinement, speed and efficiency" concept, developed high quality, fashionable and very popular among consumers in Shanghai Brand watches, watchmaking industry is unique in the country, far ahead, is recognized as "China's first watch. "

By the Enterprise Development Company Limited on Haimoshida, Shanghai Watch Industry Company Limited, Shanghai hosted by Shanghai Watch & Clock Association 50th anniversary retrospective of brand watches, this card will have people ringing about Shanghai's old brand's story, will be to remind people of many past memories. Xinmin Evening News in 1958, had such a morning news: the third department store customers at his door this morning struggle to buy the first "Shanghai" brand watches.

In the booth, an old yellow watch to lie still on the surface of the thin line the word "first trial samples" showed that it was brilliant, this is Shanghai in September 1955 the first successful trial only small horse watches. Shanghai Watch Co., Ltd. Senior Engineer Dongguo Zhang said there is a story of this small stopwatch. The horse is the heart of watch parts, crude steel horse is made of the time, Shanghai has been able to watch the manufacture of rough horse; and fine horse is made of synthetic gems and more durable. Since New China was founded soon after the sanctions by some countries and blockade, 1955, Shanghai light industry units mobilized 58 of 28 craftsmen, fine horses first successful trial watch.

"When can I put on our own production of watch?" It was Premier Zhou Enlai's expectations, when he heard the Shanghai Brand watches produced, and was pleased to buy a piece, since then, this has been Shanghai Brand watches With the Prime Minister, until his death. Today, the Prime Minister had been wearing this watch also appears in the booth.

The exhibition also displays many and watch the precious historical photos. The exhibition also brings together in Shanghai for half a century classic brand watches, including the newly developed world-advanced level tourbillon is the first time Shanghai Brand watches high standard, high starting point, fine view of the exhibition, for the love machine watch fashion to provide an opportunity to experience. Exhibition on display at Shanghai Brand watches for the first time the precious historical photos, including Premier Zhou Enlai and the Shanghai Brand watches the story.

Article Source: http://www.watchreviewcenter.com  

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Listen to the Melodious of Time - Minute Repeater Watches

Watches Review Center Report: Three reperter, and the tourbillon, perpetual calendar, is a complex function of mechanical watches. Simply put, the three asked the watch is the watch for timekeeping, a button or dial case side handle, press it, they can hear the "knocking" sound the hour.

Minute repeater watch - listen to the time melodious

This feature may be very common in the electronic form, a button, there is a standard female voice reading "× time × min × seconds." But "Minute repeater" feature is a mechanical watch the biggest challenges in the process: in the limited space bar to join timekeeping device used in spring, sometimes in order to sound musical, but also fitted with three or more sets of hammer spring, many small parts such as hair silky. Watch brands in all Minute repeater are refined form, does not seem to make money, but to prove their highly skilled, in order to raise the reputation and international status.

Small number of high prices, the three asked the watch just like a spring snow, and only really understand the watch, love the watch, will revel in them, of course, also have strong economic strength behind it. So if someone asks to play with three watchs, and invite you to enjoy that wonderful and magical voice, never, never Do not save your words of praise!

What is the "Minute repeater form"?

"Reperter watch," What a strange title, but the thought "I asked that the answer is" the timekeeping function, like to understand.

Repeater, which play spring form, usually by a button on the case or to call the handle, you can start the audible range of devices to report at the time.

Minute repeater, the three spring form, the sound of three different playing spring can tell "when", "carved," "points" to the time, is the clever use of acoustic and kinetic results.

Timekeeping mode: Toggle handle Minute repeater call the watch, it will send a continuous melody. Bass tone is broadcast, for example: "When, when, when the" 3 ring is 3 points. Then the reported moment, usually with high and low, for example: "Ding Dong, Ding Dong," that is half an hour (30 minutes). Next, the score is high pitch, for example: "ding, ding, ding, ding, ding", 5 ring is 5 minutes, then the time now is 3:35.

Minute repeater form the mechanical principles

Read the following text does not matter, as long as you imagine in inch case, the more a chain of drive winding, two mallet, hammer three ways, N a you can understand Minute repeater form Why is it so expensive.

Minute repeater form a very complex mechanical device, the device must be the expression of the time display into a series of hour, quarter hour and minute of play spring sound. Minute repeater form the chain drive winding first through the vertical pull key operation to accumulate the energy needed for timekeeping. At the same time, the hour, quarter hour and minute teeth Pa has a good wind to enter the timekeeping location ready. Startup disk winding chain of energy released, the supply speed controller, whose operation mode is based on the principle of centrifugal force, so that hammer beat constant rate, the two were hit mallet bass, treble and bass roar of high .

Minute repeater form the soul – Tone

Minute repeater form the mechanical principles although the complex but not a mystery, so the timekeeping quality evaluation of three asked the watch to become the decisive factor in the quality, but also determines the price level. Cheaper form, may sound slightly muddy mess, and asked the watch of three millions, must be tone patchwork, crisp clarity, thrilling.

Time is listening. The people love the watch, like in the dead of night, hold your breath to listen to the crisp issue escapement ticking sound, feel the flow of time, this is a listen. Another is the three asked the watch to the time that wonderful voice, you will sign mechanical process amazing.

Special sound: Minute repeater most of their spring dual vibratory hammer percussion section of the structure, if the hammer spring with three or more time to form a beautiful Chiming repeater, especially with hammer Q quarter of an hour when the watch in the report, there will be more rich sound changes. In addition, there is also a specific moment in the melodies of the music can play watch.

A Short History of the three asked the watch

Before the invention of the electric power can be in the dark "listen" to the time watch is useful to ask. Now, the three asked the master clock function has become a way to show off skills. Rack-style timekeeping institutions - 1676, the British clockmaker Edward Barlow rack to the time the invention of institutions, 80 in the 17th century, the United Kingdom, another watchmaker Daniel Quare further improve the structure of the two and get asked to play spring patent, the safety device he had invented only in the spring is fully started playing institutions, the voice of timekeeping will be issued. After that he asked the watch produced Banke, from playing the type of watch spring gradually increased.

Quarter Repeater - the entire 18th century, the two become the most important question to ask the watch the watch type, two questions about the watch in two different tones can be issued, respectively, reported that "when" and "moment (15 minutes)", when in the dark does not recognize the time when the watch features that come in handy.

Article spring timekeeping institutions - 1783, Abraham-Louis Breguet created the timekeeping sheet spring bar body, it is often in his work with a crisp sound, but also for the two repeater watch brought new developments.

Minute repeater - to the early 20th century, asking the basic shape of the watch is started, that is, the side of the case aside with a long handle, when the hand when it set aside in the end, it can make noise so as to avoid unnecessary startup, which is invented by Daniel Quare credit for safety devices. In addition to two questions about form, also has been found in very question (Ten-minute repeater), Banke Q (Half-quarter repeater), a fifth question (Five-minute repeater) and so on, accuracy of reporting more and more time now and more complex, can apply for "when", "Cutting", "minute" of the three asked the watch has become mainstream.

Related links: Grand Strike Watch

Grand Strike Watch, also known as self-Ming watch, which without human control can automatically report the time, there are large since the Grand strike and Small strike of the points, both quarter of an hour in the clock and you make noise, unlike the latter, when in the automatic message carved not repeat the whole point timekeeping. This can also be used as the "big" and "small" in the literal understanding of it.

Since the Ming difference between watch and asked the watch: the watch can automatically report from the Ming time, of course, a group of more automated timekeeping of the winding as the power source, so the watch can be seen as self-Ming playing automatically spring watch. Two questions, the three functions and self-ming asked the combination of the watch had already appeared on the watch, mainly in a few more buttons on the case or to call the handle to control the operation of different functions, including the "mute" the conversion device in order to not suiwatch for use in environments from the Ming. Of course, if you want to know more the right time, but also through the button on the case or to call the handle, so ask the watch function can be achieved.

Recommended new watch

Although the production of fewer, but in 2006 asked a series of excellent watchs and surfaces from the Natural World, in which China's national brands - Seagull in the Watch Fair in Basel, Switzerland this year to launch the first Chinese-made two questions watches, become a major highlight of the watch industry. Meanwhile, the fifth question the manufacture of watches, some manufacturers have become the trend, Edox, and Perrelet have launched this type of watch. Bvlgari, Vacheron Constantin, IWC and other brands in the minute repeater watch also created the field of watches of different designs. AHCI members of the launch of a very asked Kari Voutilainen watch, and another member of the Francois-Paul Journe, introduced the Minute repeater have, since the Ming functions of the watch.

Article Source: http://www.watchreviewcenter.com

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Introduction At of Precision

Watch News Center Report: Chronograph in addition to travel time, it can also be used separately record the time something is located in the central axis of the second hand dial, usually stopped at 12 o'clock, when the start timer button after the second hand will start to run, the surface is recorded at different times of the small needle direct drive, used to accumulate the final time "Chronograph" is also written "Chronoscope", originally from the Greek words, from "Chronos" and "Grapho" a combination of two words, which of "Chronos" that time, "Grapho" means a record.

   

A Brief History of 1720 chronograph about the famous British watchmakers George Graham (1673-1751) produced a timer with a pendulum, which is characterized by skillfully through the control of the pendulum to stop and start, one thing can be recorded separately how much time going on, and the British today known as the Father of the Chronograph.

   

In 1776, the Swiss Jean Moyse Pouzait (1743-1793) invented a mechanical device with an independent second hand, the principle is the movement that has two sets of pulley system, so independent from the traditional timing of the second hand, minute hands, able to run separately to record a specific time period, due to his invention of the chronograph was later played a role in promoting development, so Jean Moyse Pouzait chronograph has become a pioneer.

    

In 1822, French watchmakers Nicolas-Mathieu Rieussec (1781-1852) published in Paris, he created the timer, by a series of dots on the surface reflects the time consumed by something, mainly because of second hand consists of two parts, some of which carry the ink, when the timer starts running when the blot fell on the location of the start time, this device is also considered Chronograph molding product. Abraham-Louis Breguet, and Frédérick Louis Fatton also produced some early Chronograph timer.

    

In the former, based on the Austrian Joseph Thaddeus Winnerl the time created a two-second hand sub-sector (Split-second chronograph), and ordinary chronograph different is that it has recorded two seconds in the time period can also rotation, when one of them stops running when the second hand, the other one continues to rotate to record another time period, but stopped functioning under the control of the second hand can quickly catch up with one another and the synchronization operation. This can record and began the end of two different things, but the time spent. Recorded, said, Louis-Frédéric Perrelet (1781-1854) in 1828, won the "split-seconds chronograph" in the patent.

    

In 1844, the Swiss Adolphe Nicole development known as the "Heart-piece" of the body, the heart-shaped parts similar to the time the second hand return to zero, Adolphe Nicole in the 1862 World Exposition held in London on display with this kinds of functions time pocket watch. Since then, the modern sense, with start, stop and zero feature chronograph formed. Note, however, at the time of start, stop and zero functions are controlled by a button or device co-complete. 1910, Moeris watch factory code watch will be the first to watch the movement assembly. Until 1913, Omega began manufacturing functions with chronograph watch.

China's first chronograph watch the Kingdom began to develop in the assembly of the watch in the Chronograph movement, the Tianjin Watch Factory (Tianjin Seagull Watch Group, the predecessor company) are 60 years of the 20th century quietly started making the first batch of Chronograph . April 1961, when a light under the mandate of Ministry of trial project to use exclusively for the Chinese Air Force Chronograph, mission code-named "304", to September 1961 watch 7 sample test equipment. May 1962, according to Air Force headquarters at the request of trial production, to December 1963, test equipment products watch 32. January 1964, modify the drawings, adjust the third after the trial process, to the October 1965 trial installation of the finished sheet 100. To October 1965, "304" - China's first generation air watch testing views the introduction, passed away when the accuracy test, the high and low temperature, vibration, magnetic, moisture, speed needle dial the school, the article dial needle starting quality and other important indicators of the impact testing.

December 1965, led by the First Ministry of Light Industry, including the then 08 units, the Air Force Command, Naval Air Command, the naval equipment orders the Department of the Ministry of Supervision, Sea Air Division, 21 units of the Department a total of 38 leaders , the identification of expert organizations, stereotypes production. May 1966, Tianjin watch factory production program established the same year by the end of October, 1400 the formal assembly of finished products, sent to the Chinese Air Force line. From now stored in "Seagull Watch" The first time the company code watch view, then dial 3-point scale products in the 30-minute orientation with a cumulative function, small seconds at 9 o'clock position scale, while the second hand is located in the central axis of the time red, this watch is assembled on the bar manual mechanical movement. Can be said that China's first chronograph in terms of manufacturing processes, or features, etc., are all worthy of recognition, and the history of the development in China and the world watches, clocks can be written the history of an important, no wonder they has long been a collector of watches racing to find the object.

    

In the first group of chronograph was launched exactly 40 years when the Seagulls watch group released in the year, in particular 100 (Limited Edition) rose gold chronograph hollow, for the new generation of watch fans, no doubt to make up can not have the first batch of the chronograph's shortcomings; and versatile mechanical watch for beginners, the same sale chronograph stainless steel hollow section, but also a complex function of cost-effective watch.

    

The secret code watch movement Seagull chronograph turn back, we can see the movement to re-create the T19, this classic chronograph movement derived from the first group of design chronograph movement is in November 2004 to resume production. After less than a year, Seagull Watch Group Company launched a hollow version of the movement, the movement due to the different color of the hollow material is assembled in a different case, so the formation of a coordination in the visual aesthetic effect. When you press the bearings in the 2-point scale button, the central length of the second hand will start running, stop the clock if necessary, you need to click this button; stop the clock later, when pressed in the 4:00 scale directional button, the central long 12 second hand will indicate the scale, called the zero position. So forth, can be time for the different events.

   

Movement in the T19, the most critical parts have to be cylindrical wheel, and it is divided into upper and lower parts, upper half is a triangular cylindrical protrusion, each protrusion forming a gap between; the lower half is a circle Helical, used to bite each other with the pawl. Cylindrical wheel is a blue steel screws fixed to the splint, when the operation code watch function, the start bar and other pawl will toggle on the helical wheel column, which not only led the cylindrical protrusion produces rotation, and the control rods of different functions located in different cylindrical wheel gap, thus forming a start, stop and zero feature. Today, the use of cylindrical wheel chronograph movement is considered a symbol of premium brands. For example: Patek Philippe, Vacheron Constantin, Breguet, Jaeger LeCoultre, Girard Perregaux and the other nations still producing plants with a columnar watch round chronograph.

Article Source: http://www.mannernews.com

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Types of Watches wear on Different Occasions

Watches Review Center Report: In recent years, a lot of fashion watches is the thing successful people must put aside the functionality of the watch aside, the appearance of fine luxury and high prices, indicates that the purchaser's identity. Buyers of these watches, or busy in the air several continents, "night", or sit tight in the office of the business elite. They face of you come to me and also hit it off the meet by chance, on various occasions, flexible Hwan novice on the "watch" situation, both the environment and the corresponding integration can be achieved to enhance their public image effect.

However, any a classic watch, only in the timeless process, to make people accept it as a double value. Huan "watch" situation, is to stimulate appreciation of the watch and creativity, is to meet the psychological after luxury "luxury then learning", know how expensive the price again, and then beautifully decorated only embellishment to our taste.

In 2006, the day of the summer, "watch" the concept of love beyond the scope of luxury consumption, watches are no longer understood as simply the best thing bright partner, jewelry and watches, playing a role or overlap traditional symbol of status, it's comforwatch and life changing gradually approached. At different time and place suiwatch to wear under the classic, so every moment can be eternal memory.

Distinguished: The Patek Philippe, Vacheron Constantin, the Swiss love their line, represented by the top brand watches, more complex mechanical movement to pursue technological innovation, a complex containing a nearly 10 kinds of mechanical function of the price than the more expensive diamond-studded watch. Elegant: to Piaget, Chopard, Cartier watches, represented by feminine jewelry, jewelry design will be used in watches, the large number of eye-catching mosaic of fine diamonds, precious stones, so watch out women wearing high social places, even more noble. Fashion: The Gucci, CK and other fashion leather goods brand derived from the fashion brand watches, will continue to sync with the fashion style design, becoming more widely to the public the concept of passing fashion aids. Sports: The SWATCH, CASIO movement is represented by electronic, avant-garde selection of lightweight plastic quality material, or shape exaggeration lovely variety of auxiliary functions or exercise, with young daily casual dress is the right man.

This season the ladies have no rules of fashion is full of mystery, modern digital design dial strong, brilliant selection, attractive jewelry, and the mystery of nature drawn shape, looming shape of the surface pattern combined with the exceptionally clever, will be turned into a beautiful charming jewelry watch fashion bracelet. In addition to individual extravagant jewelry watches, more stylish and elegant designer favorite line, add soft colors that women are the charming elements of sweet pink, pure blue, bright yellow peach with platinum or K gold case, both in color of precious stones.

Exotic new material to the designer inspired, expensive wood carving, mysterious and beautiful feathers modification, and then through the gold, diamonds mix and match, or inlaid precious stones and corals, unique in showing an extraordinary visual effects.

Internally and externally

Watches, the largest in the pursuit of elegant exterior design of the same time, to dance on the spiral pattern on the dial, sun and moon display of profits and losses, the perfect tourbillon mechanical design, precision machinery in operation and gorgeous luxury case to achieve perfect harmony the ideal --- internally and externally.

Shape of the limitations of superhard materials, extremely beautiful large-size sport watches increased the proportion of leisure, self-expression response to the needs of modern people.

Recommended Watch

Gucci Twirl watch

The new "TWIRL" watch, with a flip of the case may be, as long as a simple action can be transformed into a fashionable watch bracelet.

Recommended: Suiwatch for casual dress in the fashion wear.

Cartier round watch

Lu Yika sub-round watch, round case of the elegant, the delicate fine circular gears lead pointer, in the white circular dial within a constant rotation. The watch, if that is a perfect microcosm.

Recommended: for men and women to wear on formal occasions.

Montblanc profile Lady Model

Elegant ladies silhouette diamond watch, limited edition models of the 100 platinum case and mother of pearl dial, the total mosaic of 160 diamonds (1.23 cards), costume glossy pink, red or black devil fish skin strap, filled with touching female beauty.

Recommended: watch for evening wear, party wear.

Baume & Mercier Riviera Large watch

12 side of the case, accompanied by silver plated dual time zone dial design, with iron red scale and pointer, with the traditional style of Levi Flat tuba and double time effect, so watch the performance of charisma.

Recommended: watch for business or dress men.

For ordinary people, a complex movement is difficult to get to the bottom, do not do the experts know the watch, but at least do the love of family will be wearing a watch. If you mistakenly wear a watch, even with the expensive famous again, but also the wisdom and the luxury of these sophisticated culture of blasphemy.

Mr. Xie's strictly by the rules is: timely and appropriate manner appropriate to wear, must not be wrong. Monday to Thursday, the company asked a serious suits, it must be his favorite piece of IWC or Longines; Friday is a regular customer called, the business casual, Cartier Tank or Longines; and love movement golf course on weekends, must be accompanied by TAG Heuer; or wearing CASHIO jumped into the swimming pool.

Despite the increasingly intense atmosphere of men's fashion, but many people are still learning and accumulation for the taste blind. A necessary condition for quality not money, but attitude.

Xie said that without economic power, can not buy high-end watches for men, and it does not matter, but can not relax on the pursuit of fine living, this is a modern city an important part of the comprehensive quality man. I think a section of the movement is wearing in the car business to discuss, or attending a formal party of young people, it is absolutely impossible to get companies to the enhancement of opportunities.

Article Source: http://www.watchreviewcenter.com

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